We are justifiably proud of our sales record! Midexpress_Sold-Property- Ad- September-2016 (Click to download our sales brochure)
This property in the delightful rural hamlet of Baringhup was on the market with a Maryborough agent for almost nine months. It takes little to imagine how delighted the owners were when they put the property with Waller Realty and Leah Panos had sold it within a month, for more than the asking price.
During the nine months with the Maryborough agency there were two open for inspections and no one came to either. By contrast, once Wallers took over they not only advertised online but placed advertisements in the local paper. Within a month Leah had three parties who were interested. One party pulled out leaving the other two pushing each other over the line.
The owners particularly appreciated the professional, hard working approach that Leah adopted and would have no hesitation recommending that people who are serious about selling work with her.
“We felt that the blog provided a vivid word picture of our property and that it provided a view not only of our place but of Fryerstown. Apart from painting such a wonderful image of Gladwin House the site highlighted special features of Fryerstown and aspects of this region which we love.”
“Providing material for this web site helped us to feel that we were actively involved in the marketing process. The site included personal photographs and additional, complementary material. It was good to be able to tell the story of our property.”
“It is complimentary providing another layer of detail.”
“It (the blog) gave potential buyers another layer of reassurance of the benefits of the property.”
All forms of marketing a property are interrelated and can affect one another. It is a basic law of energy
The point of presenting a diverse range of media is to effectively market and attract that one person who will want to live in the place that has very likely been your greatest asset.
Traditional Real Estate marketing has many tried and true tactics to attract a person to buy your property. A mixture of agent networks, newspaper advertising, and web site exposure all work to spread the word and reach more people.
We use all of these methods.
A point of difference for us is that we provide the vendor with the opportunity to add a highly individualised, personally crafted, web site/blog into the mix.
Adding this blog to the mix, and promoting it through our website and popularly used social media targets the growing mass of people who are micro managing their lives via the vast array of social media from their ipads and iphones.
It also provides the vendor with the opportunity to provide a much more personal view and tell the story of the place and the people who have made it what it is today. Within this web container it is possible to paint a word picture about a specific property, the local community and the region generally. It provides a well rounded picture of what is on offer, enables the owner to present material that will never fit into a one page brochure.
Our web designer works personally with each client and encourages owners to use social media to target even more networks. Not surprisingly we have had specific feedback from an owner saying that they loved the fact that they could “highlight things (they) knew were the real positives about the house and location, things (they) had genuinely enjoyed which made it feel like a more active rather than passive process.”
These satisfied owners went on to say that “when you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.”