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Part of the process

The owner of this property in Hagues Road, Barkers Creek had a very clear sense of what she wanted to achieve from her sale.

Having already found another property to buy, a quick sale was the priority and she was happy to set a reasonable price in order to achieve this. She also knew she didn’t want to invest any extra time or money on improvements.

Having worked with Nick Haslam on a previous land sale and been impressed by his approach, he was the obvious choice.

Nick’s ability to make her feel included impressed her immensely. She felt listened to and treated as an individual. Nick had the confidence and skill to be able to work with her and develop a tailored campaign to suit her needs and circumstances.

With other agents she says felt she was being directed and was losing control of the sale of her own home. She’d also been told the property could take years to sell, because it was on land and in a higher price bracket.

Nick sold the house in just seven weeks.

In this vendor’s opinion, that’s because everything was done exactly right, from the marketing campaign to follow-ups after Open for Inspections, and even the communication with support staff. Everything was exceptional.

If you would like to speak with Nick about your property contact our Castlemaine office on 03 5470 5811, call Nick on 0418 322 789, or email him at nick@wallerrealty.com.au

 

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Finding the right buyer

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The owners of Whitegum Road in Barkers Creek bought the property from Waller Realty when they relocated to the region from interstate. The last nine years were spent enjoying life in their hilltop home, close to family and the community they’d come to love, but by late 2016 they’d decided it was time to downsize and move into town.

Liz Bell was well known to them both as a real estate agent and local business owner. They felt confident she was the right person to sell their property. They were right. It took Liz just four weeks to secure a successful sale.

According to the couple, Liz was extremely professional and worked hard to understand what was important to them. They were particularly impressed with her ability to target their property to the right buyers.

Selling a property with land, Whitegum Road sits on four acres, is different to selling a property in town with the convenience of services like town water and where everything is within an easy walk or drive. This modern and stylish home, with its stunning 180-degree views, easily captured the hearts of potential buyers; it took someone like Liz, who understood the property, the market and rural living, to turn that interest into a sale.

The owners initially thought their property should be pitched at the Melbourne market and needed direct exposure in Melbourne print media. Liz convinced them that this strategy, which can be very costly, was not the way to go initially. She felt that listing on the Waller website, sites like realestate.com.au and in local print, combined with her relationships with buyers already in the market would give them enough exposure. She was right. The property had interest from both local and Melbourne buyers and within weeks they had a serious offer.

The couple describe the whole experience of working with Liz as ‘absolutely wonderful’ and are extremely happy with the result she was able to achieve.

If you would like to speak with Liz about your property contact our Castlemaine office on

03 5470 5811, call Liz on 0417 311 733, or email her at liz@wallerrealty.com.au

The Right Agent

Barkers

The owners of this property in Barkers Creek met Nick Haslam when they were inspecting other properties in the area. It was Nick’s proactive approach and the sense that it would be possible to build a working relationship with him that prompted them to sell their Barker’s Creek property through Waller Realty rather than another agent who they had considered using. Nick proved to be the right agent for them.

Nick HaslamNick met all their expectations and they really appreciated that he quite literally kept them in the loop at all all times. They were particularly impressed with Nick’s understanding of the value of their property and his insight about who would be drawn to a property which, in their words, was ‘off the grid, up a bush road’! Nick only encouraged people, who he genuinely believed would be a match, to inspect. The owners were very grateful that he did not waste everyone’s time.

If you are looking for an agent who you will give you a realistic value, work with you and respond to your individual needs then Nick is an agent who has developed an impeccable reputation in and around Castlemaine. Do not hesitate to contact him if you are interested in buying or if you are seeking an appraisal for your property.

 

Proactive Sales Approach Triumphs

Congdon

After having had this Barkers Creek property on the market for thirteen months, with not a sign of any interest and negligible action, the owner, after meeting Nick Haslam at an Open for Inspection, switched to Waller Realty.

The property was sold within a month!

Obviously delighted by the Waller strike rate, this owner explained that a key difference was the companies proactive approach to selling.

The sales team, including Nick Haslam and Tom Robertson appeared to initiate change rather than reacting to events. They made it clear that they would keep the owner in the loop, even if nothing appeared to be happening and they were as good as their word.

From the time good photographs were presented the owner noted the difference and started to feel that something was happening.

It is this proactive, personable approach which separates Wallers from many Real Estate Agents.

Add An Individualised Blog to Marketing Mix

We felt that the blog provided a vivid word picture of our property and that it provided a view not only of our place but of Fryerstown. Apart from painting such a wonderful image of Gladwin House the site highlighted special features of Fryerstown and aspects of this region which we love.”

Providing material for this web site helped us to feel that we were actively involved in the marketing process. The site included personal photographs and additional, complementary material. It was good to be able to tell the story of our property.”

It is complimentary providing another layer of detail.”

It (the blog) gave potential buyers another layer of reassurance of the benefits of the property.”

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All forms of marketing a property are interrelated and can affect one another. It is a basic law of energy

The point of presenting a diverse range of media is to effectively market and attract that one person who will want to live in the place that has very likely been your greatest asset.

Traditional Real Estate marketing has many tried and true tactics to attract a person to buy your property. A mixture of agent networks, newspaper advertising, and web site exposure all work to spread the word and reach more people.

We use all of these methods.

A point of difference for us is that we provide the vendor with the opportunity to add a highly individualised, personally crafted, web site/blog into the mix.

Adding this blog to the mix, and promoting it through our website and popularly used social media targets the growing mass of people who are micro managing their lives via the vast array of social media from their ipads and iphones.

It also provides the vendor with the opportunity to provide a much more personal view and tell the story of the place and the people who have made it what it is today. Within this web container it is possible to paint a word picture about a specific property, the local community and the region generally. It provides a well rounded picture of what is on offer, enables the owner to present material that will never fit into a one page brochure.

Our web designer works personally with each client and encourages owners to use social media to target even more networks. Not surprisingly we have had specific feedback from an owner saying that they loved the fact that they could “highlight things (they) knew were the real positives about the house and location, things (they) had genuinely enjoyed which made it feel like a more active rather than passive process.”

These satisfied owners went on to say that “when you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.”