By nearly any measure, Houzz is growing at an incredible rate. The four-year-old online home remodeling and design community has grown to more than 15 million monthly unique users – 90 percent of which are homeowners – and has more than 10 million downloads of its iOS app. On the other side, the platform can boast more than 250,000 designers and contractors across 60 professional categories from architects to carpenters to interior decorators.
But it’s not the sheer number of people using Houzz, be it as a daily obsession or an integral part of their business, that’s so impressive. It’s the level of content that this audience outputs and the rate at which it’s accelerating. Today, Houzz announced that it has surpassed 2 million HD design and remodeling images available on its platform. It took the company more than three years to see the first 1 million images uploaded, and yet it doubled that amount in just the eight months since the beginning of the year.
This growth is significant because it speaks to Houzz’s success in digitizing and organizing the design knowledge that has previously been locked away in the minds of industry professionals, or teased superficially in the pages of glossy magazines. Houzz’s users have flocked to this rapidly growing inspiration library, saving the above images to ideabooks 289 million times, up from just 155 million as of January 2013. All images on Houzz are uploaded by its professionals, who show off their real-world projects, while providing instruction and answering questions from members of the community.